Sales and marketing alignment is key to a successful Sales Enablement strategy. It is an aspect that can often be improved in companies. Today, it

Sales Enablement is the iterative process providing salespeople with the right sales collateral to improve their performance and have a positive impact on sales efficiency.

Sales Enablement strategies and initiatives are often powered by sales automation tools. They come in different forms and address different needs such as :  Enhance

Sales Training and Sales Coaching are two different things. Yes, the words might be similar, and people might be under the impression it is simply

In Sales Enablement, managing content correctly is key. In fact, it is so crucial that content-based Sales Enablement strategies are a thing today. Marketing provides

Firstly, Forrester defined Sales Enablement as “ a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with

If the goal is to find a relevant lead and turning it into a customer, simply “finding” leads is not quite enough nowadays. An unbranded