Firstly, Forrester defined Sales Enablement as “ a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.” In other words, Sales Enablement …
If the goal is to find a relevant lead and turning it into a customer, simply “finding” leads is not quite enough nowadays. An unbranded lead might look good in your prospection goals from a quantity point of view, but it has limited to no real value. Targeting the right lead is not a matter …
From Lead Generation to Lead Engagement: How to proceed Read More »
To e-mail a presentation to your customers, it is often necessary to optimize its size! The good news is that PowerPoint includes features to do so. They will allow you to carry out this project, and transfer a light-weight attachment rather than a well-loaded WeTransfer. Two steps we recommend are: 1. Optimize the images ;2. …
Contrary to common belief, marketers are not the only people involved in content creation. According to the Miller Heiman Group, marketing only creates about 39% of the content salespeople need. To illustrate, other people involved include Salespeople (18%), Product Management (16%), and Sales Enablement (16%). Content examples for every 3 steps of the Sales funnel: …
Sales Enablement: content & the 3 steps of the funnel Read More »
Sales Enablement has been around for some time. However, it has only been a few years since companies across the world started to look more seriously into the matter. According to the annual CSO Insights report, in 2018 61% of organizations had a dedicated sales enablement program, person or function whereas in 2014, only 19,3% …
In our highly competitive environment, sales operations and processes have become increasingly complex. In this case, a sales enablement tool can change the game. Hence, the market for such tools gorws accordingly, with a wide range of solutions available. Where can a Sales Enablement tool help ? Sales Readiness Sales Content Management Sales Engagement What …
Sales Enablement tool : 3 areas where they can help you! Read More »
Today’s world is data-driven, especially when it comes to business. A constant stream of information regarding a company’s activity, employees, customers is available, and collecting it is only the first step. If you read our Sales Enablement Guide for 2021, then you know that leveraging data is part of the foundation for a successful Sales …
A strong Sales Enablement program undeniably empowers businesses, drastically improving sales productivity. It entails several benefits such as an increase in sales efficiency, sales readiness, conversion rates, or an alignment between Marketing and Sales. However, despite all its potential laying out a Sales Enablement strategy comes with a few roadblocks. These obstacles might impact teams, …
5 Sales Enablement challenges: how Sales Enablement tools can help Read More »
In an ever-evolving and highly competitive market, change is something all businesses have had their fair share of. Logically, a sales enablement strategy is no exception. Companies that are reactive rather than proactive about it often find themselves behind the curve, missing out on valuable opportunities. If this might seem like common sense for some, the reality …
How to gain buy-in for a Sales Enablement strategy? Read More »
Bricks.ai is a part of STATION F, the world’s biggest startup campus located in Paris, France. During the second edition of the Future 40 ranking published at the end of 2020, they unveiled their 40 rising stars, issued from all their different programs and operating in all domains. If this year’s pandemic has shown something …
Bricks.ai lands STATION F’s Future 40 promising startups ranking Read More »
