Smarketing is the fancy combination of the words “Sales” and “Marketing”. It is the term used to describe Marketing and Sales alignment. As you may or may not know, this is one of the keys to a successful Sales Enablement strategy. The goal of Smarketing is that both teams collaborate better to achieve common goals …
Sales Enablement is a trendy concept and it seems like most companies are taking it into account, one way or another. In 2019, Google searches for “Sales Enablement” increased 51,2 % year over year so what is it all about? To put it simply, Sales Enablement aims to optimize your sales process and overall sales …
Content marketing creation is about more than just letting the creativity run wild. It is about conveying a brand’s image, standards and message in each piece created. According to the Content Marketing Institute, it can be defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and …
In the past year, more professionals started working remotely than ever before. The current context has brought great change to Sales Enablement. With the rise of remote selling, Marketing and Sales teams face new challenges. However, this can also be seen as new opportunities with the right Sales Enablement strategy and tools in place. But, …
As the Sales Enablement market erupted, so have sales enablement softwares. Sales Enablement strategies today are often powered by sales automation tools that address different needs. With this in mind they can help with aspects such as : Automate customer experience to impact engagement Automate time-consuming tasks Provide key sales intelligence Many of these tools are …
Sales Enablement software : 7 things to consider before investing Read More »
Sales and marketing alignment is key to a successful Sales Enablement strategy. It is an aspect that can often be improved in companies. Today, it even has its name: Smarketing. Indeed, despite the close relationship between both departments, it is surprisingly common that their actions diverge. Smarketing is not vital, as it is a fairly …
Sales Enablement is the iterative process providing salespeople with the right sales collateral to improve their performance and have a positive impact on sales efficiency. Depending on the organization the subject can be owned by Marketing, Sales or has its dedicated person, team, or even department. No matter how mature your organization is in terms …
Sales Enablement strategies and initiatives are often powered by sales automation tools. They come in different forms and address different needs such as : Enhance customer experience Boost engagement Automate repetitive tasks Provide key sales intelligence Qualify leads Additionally, many of these tools are powered by AI and machine learning. Indeed, this allows to properly …
Sales automation tools : 4 step technology assesment Read More »
Sales Training and Sales Coaching are two different things. Yes, the words might be similar, and people might be under the impression it is simply two different ways of naming the same concept. The terms might (and are often) used interchangeably, but they have truly distinctive meanings when it comes to Sales Enablement. It is …
In Sales Enablement, managing content correctly is key. In fact, it is so crucial that content-based Sales Enablement strategies are a thing today. Marketing provides a wide range of digital content throughout the buyer’s journey. It can have an inbound marketing goal, when it is displayed online for prospective buyers to find and create an …
4 Steps to content creation for Sales Enablement Read More »
