PDF, or Portable Document Format, is a part of everyone’s (I really do mean everyone) life. In business, PDF is also a predominant format as it enables users to view a static file without any risks of changes related to the type of system used to open it. Even though Sales Collateral is often created …
PDF: 7 benefits of the Portable Document Format for your Business Documents Read More »
In the world of Sales and Marketing -and everything in between- there are different roles and positions. If you work in this area you know that when people ask you what you do for a living, simply saying that you are in marketing or sales doesn’t cut it. And this is because on a day-to-day …
Sales Enablement vs Sales Operations: what are the differences? Read More »
In B2B sales, having a solid array of content for your prospects and/or customers is a must. Sales collateral can be defined as content designed and developed to complete your sales process. Sales representatives share sales collateral to their prospects in order to move them further through the buyer’s journey and eventually convert them into …
In the world of Sales Enablement, working on your sales collateral is a must. To truly harvest the power of content, it needs to be impactful. And, when it comes to content creation, InDesign offers increased design capabilities. However, there may be situations where this format is not the most suitable. Just convert the file …
How to convert your InDesign file into PowerPoint Read More »
SEO stands for “Search Engine Optimisation”. In other words, it is the process of improving your website to increase its visibility when people search for terms related to your business, products or services on search engines such as Google or Bing for example. Visibility is measured with your ranking : the higher you appear as …
SEO & Sales Collaterals: how they can work together Read More »
Most companies practice Sales Enablement across the organization in a more or less organized way. However, to have a long-term impact on the organization, it is key to have a solid strategy. As you know, every great strategy requires a great leader and Sales Enablement is no exception. On paper, a Sales Enablement leader must …
Sales Enablement leader qualities & characteristics Read More »
Nowadays, video is everywhere: websites, advertisements, sales content, and more. Indeed, it is safe to say that video has become an essential part of any marketing strategy. If you are developing video content, you are riding the right wave but: how to ensure your brand sticks? How to make each of your videos identifiable in …
How to create your corporate animated logo, in PowerPoint! Read More »
Whether you’re a start-up or a global company, Marketing and Sales alignment is simply critical for your success. Indeed, aligned teams work more effectively and perform better : When sales and marketing teams work in coordination, businesses see a 27% faster profit growth.. However, achieving and maintaining alignment is a struggle. Regardless of the reason …
Sales automation tools keep growing, and the quest for productivity continues. Consequently, the market for sales enablement tools also evolves at fast pace. Nowadays, companies look closer at automating their processes to empower sales efficiency. For this reason, we compiled 5 key benefits that come from a successful Sales Enablement tool implementation. What are sales …
All eyes are on Sales Enablement, and rightfully so. Companies experience a significant impact on sales as a result of Sales Enablement; 76% of organizations see an increase in sales between 6% to 20%. It can be defined as a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically …
5 Key characteristics of a winning Sales Enablement strategy Read More »
