On one hand, a great Sales Enablement strategy must think about content, as it is essential to help sales representatives move their prospect through the sales funnel. On the other hand, content marketing is also a core piece of every go-to-market team.Both have very similar missions : creating high value content pieces for customers and …
Sales Enablement vs Content Marketing: why are both a must Read More »
It is fair to say that the pandemic changed practically every aspect of our lives. From how we live to how we do business everything is drastically different from the beginning of 2020. As we shift to a post-COVID world, it is now becoming essential for companies to reimagine a new balance and “business as …
Nowadays, video content is a great asset for brands to better present their product and reach their customers. On one hand, this format has great potential when it comes to describing your product in more detail as visual elements better convey a clear explanation. In fact, viewers retain 95% of a message when they watch …
In the world of Sales collateral, content needs to be impactful and catch the prospect’s attention. Indeed, if you have ever come across a bad sales presentation you know the signs : too much text, not enough images, struggles to get the point across. This type of presentation is not only boring, but it can …
When working on Sales Collateral, you might encounter the following situation : while working on Word you realize that information from a PDF would be relevant to your document. So, what to do? Well, what if we told you, it is possible to insert a PDF into a Word document? Instead of having to re-write …
Digital transformation in B2B business is in full swing: Industry 4.0, new technologies, and new processes are on every company’s bull’s eye. Sales are not the exception as digitalization has a positive impact and enhances sales performance in several ways. One of these aspects is Sales Collateral, which are an essential part of the B2B …
Sales Collateral & Digitalization: Why should your B2B sales content go digital? Read More »
Sales Enablement can be defined as the iterative process providing salespeople with the right sales collateral to improve their performance and have a positive impact on sales efficiency. Depending on the organization the subject can be owned by Marketing, Sales or has its dedicated person, team, or even department.T oday’s environment is extremely competitive and …
PowerPoint holds a solid position as the leading presentation software and it has since 1987. However, Google Slides entered the market in 2012 and has steadily grown since. Today, both PowerPoint and Google Slides are massively used across the globe and are equally popular among users in personal as well as professional contexts. In a …
PowerPoint vs Google Slides: which one is the right fit for your company? Read More »
When addressing a new prospect, Sales collateral is a must. More specifically, sales presentations have a big impact on their decision-making process. In this context, knowing how to create and deliver an impactful presentation can be a game changer or even a competitive edge you want to leverage. Today, it is common knowledge that a …
Content creation is an essential part of business nowadays. In B2B as well as in B2C markets, customers crave content and it is in any companies’ best interest to deliver quality material to reinforce their brand. Content automation can be defined as a part of the digital marketing strategy and Marketing Automation that enables the …
