Engaging customers and prospects through marketing materials is a challenge for many companies. Indeed, it consists in involving the customer in the interactions with your company. However, with so many offers and companies, it is difficult to do so. This is how the sales collateral come into play. Sales collateral allow you to accompany your …
Unquestionably, digital transformation is key for a company’s growth nowadays. According to a study ACSEL, In 2021, nearly half of companies say that digital contributes to 41% of their revenue.Sales enablement is an iterative process that provides salespeople with the right tools to improve their performance and efficiency. These are often digitalized, making sales enablement …
Sales Enablement : fuel for your digital transformation Read More »
During the Covid-19 pandemic, companies have experienced the impact of various precautionary measures. These measures pushed them to accelerate the digitalization of their sales processes. Indeed, the digitalization which was already in progress before the pandemic, proved to be essential for any company during this complicated period. Sales collateral is specific content developed to complement …
Due to increased competition, increasing sales efficiency is an ongoing priority for sales managers. Sales enablement tools have become the key to achieving this goal. Indeed, these tools combined with a Sales Enablement strategy drive sales efficiency. According to Instapage, automation has allowed many companies to increase the volume of leads transformed into sales opportunities …
Sales Efficiency: putting Sales Enablement efforts to work Read More »
Many tools have been developed over the years, such as the CRM (for the most complete solutions) but also the sales pipeline. A strategic tool whose purpose is to optimize all sales management, it has become essential. Here is an overview if you have not yet taken the plunge. Related articles- From Lead Generation to …
Sales pipeline : the key ally of your sales strategy Read More »
Bidding is by nature very competitive, and it is key to stand out. In this context, there is an essential element to master in order to make the difference: the Executive Summary. In concrete terms, it is about summarizing your offer in a concise and visual way, to facilitate your prospect’s decision process. The Executive …
How to improve your bidding process with the Executive Summary? Read More »
If you work in Sales or Marketing, you’ve probably heard of Sales Enablement before. It’s an iterative process that provides sales people with the right tools to improve their performance and sales effectiveness. Depending on the organization, the topic may be handled by the marketing department, the sales department or a dedicated department. In this …
In the B2B world, Requests for Proposals and responses to RFP are common currency, especially in the public sector. A request for proposal (RFP) response is an organization’s answers to a set of issues and a potential project to solve them published by a prospective customer. In a changing and extremely competitive environment, prospects demand …
Today everyone is familiar with Microsoft PowerPoint, some more than others. As you read this you might be thinking that you are on the top tier when it comes to fully exploiting PowerPoint capabilities. We don’t doubt you are proficient, but you might be surprised by the wide array of keyboard combinations that you can …
A Request for proposal is a business document that announces a project, describes it, and solicits bids from qualified contractors to complete it. You have identified a request for proposal that you think suits your company’s assets.You have proven to be proficient in your domain, your expertise can match the competition, your teams are available …
