Month: October 2021

Digital transformation in B2B business is in full swing: Industry 4.0, new technologies, and new processes are on every company’s bull’s eye. Sales are not the exception as digitalization has a positive impact and enhances sales performance in several ways. One of these aspects is Sales Collateral, which are an essential part of the B2B …

Sales Collateral & Digitalization: Why should your B2B sales content go digital? Read More »

Sales Enablement can be defined as the iterative process providing salespeople with the right sales collateral to improve their performance and have a positive impact on sales efficiency. Depending on the organization the subject can be owned by Marketing, Sales or has its dedicated person, team, or even department.T oday’s environment is extremely competitive and …

Sales Enablement: 5 trends to watch Read More »

PowerPoint holds a solid position as the leading presentation software and it has since 1987. However, Google Slides entered the market in 2012 and has steadily grown since. Today, both PowerPoint and Google Slides are massively used across the globe and are equally popular among users in personal as well as professional contexts. In a …

PowerPoint vs Google Slides: which one is the right fit for your company? Read More »