In B2B sales, having a solid array of content for your prospects and/or customers is a must. Sales collateral can be defined as content designed and developed to complete your sales process. Sales representatives share sales collateral to their prospects in order to move them further through the buyer’s journey and eventually convert them into …
In the world of Sales Enablement, working on your sales collateral is a must. To truly harvest the power of content, it needs to be impactful. And, when it comes to content creation, InDesign offers increased design capabilities. However, there may be situations where this format is not the most suitable. Just convert the file …
How to convert your InDesign file into PowerPoint Read More »
SEO stands for “Search Engine Optimisation”. In other words, it is the process of improving your website to increase its visibility when people search for terms related to your business, products or services on search engines such as Google or Bing for example. Visibility is measured with your ranking : the higher you appear as …
SEO & Sales Collaterals: how they can work together Read More »
