Sales Enablement is a trendy concept and it seems like most companies are taking it into account, one way or another. In 2019, Google searches for “Sales Enablement” increased 51,2 % year over year so what is it all about? To put it simply, Sales Enablement aims to optimize your sales process and overall sales …
Content marketing creation is about more than just letting the creativity run wild. It is about conveying a brand’s image, standards and message in each piece created. According to the Content Marketing Institute, it can be defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and …
In the past year, more professionals started working remotely than ever before. The current context has brought great change to Sales Enablement. With the rise of remote selling, Marketing and Sales teams face new challenges. However, this can also be seen as new opportunities with the right Sales Enablement strategy and tools in place. But, …
As the Sales Enablement market erupted, so have sales enablement softwares. Sales Enablement strategies today are often powered by sales automation tools that address different needs. With this in mind they can help with aspects such as : Automate customer experience to impact engagement Automate time-consuming tasks Provide key sales intelligence Many of these tools are …
Sales Enablement software : 7 things to consider before investing Read More »
