Sales and marketing alignment is key to a successful Sales Enablement strategy. It is an aspect that can often be improved in companies. Today, it even has its name: Smarketing. Indeed, despite the close relationship between both departments, it is surprisingly common that their actions diverge. Smarketing is not vital, as it is a fairly …
Sales Enablement is the iterative process providing salespeople with the right sales collateral to improve their performance and have a positive impact on sales efficiency. Depending on the organization the subject can be owned by Marketing, Sales or has its dedicated person, team, or even department. No matter how mature your organization is in terms …
Sales Enablement strategies and initiatives are often powered by sales automation tools. They come in different forms and address different needs such as : Enhance customer experience Boost engagement Automate repetitive tasks Provide key sales intelligence Qualify leads Additionally, many of these tools are powered by AI and machine learning. Indeed, this allows to properly …
Sales automation tools : 4 step technology assesment Read More »
Sales Training and Sales Coaching are two different things. Yes, the words might be similar, and people might be under the impression it is simply two different ways of naming the same concept. The terms might (and are often) used interchangeably, but they have truly distinctive meanings when it comes to Sales Enablement. It is …
In Sales Enablement, managing content correctly is key. In fact, it is so crucial that content-based Sales Enablement strategies are a thing today. Marketing provides a wide range of digital content throughout the buyer’s journey. It can have an inbound marketing goal, when it is displayed online for prospective buyers to find and create an …
4 Steps to content creation for Sales Enablement Read More »
